{"id":2900,"date":"2022-10-27T16:28:11","date_gmt":"2022-10-27T14:28:11","guid":{"rendered":"https:\/\/quares.es\/?p=2900"},"modified":"2022-10-27T16:30:58","modified_gmt":"2022-10-27T14:30:58","slug":"como-vender-libros-internacionalmente-te-lo-contamos-en-el-liber-y-te-lo-c","status":"publish","type":"post","link":"https:\/\/quares.es\/es\/como-vender-libros-internacionalmente-te-lo-contamos-en-el-liber-y-te-lo-c\/","title":{"rendered":"\u00bfC\u00f3mo vender libros internacionalmente? Te lo contamos en el Liber y tambi\u00e9n te lo dejamos por aqu\u00ed"},"content":{"rendered":"\n<p>A principios de este mes estuvimos presentes en el <strong>Liber,<\/strong> un encuentro para<strong> profesionales del sector editorial.<\/strong> Evento que nos ha servido para r<strong>econectar con clientes y avanzar en nuevos proyectos<\/strong>. Adem\u00e1s de poder intercambiar sensaciones del estado actual de mercado y sobre todo escuchar qu\u00e9 necesitan y qu\u00e9 podemos hacer. Este a\u00f1o <strong>nuestra propuesta para el Liber 2022 <\/strong>ha estado enfocada en la <strong>comercializaci\u00f3n internacional y la importancia de tener implementada una estrategia de promoci\u00f3n <\/strong>y marketing para poder obtener ventas en otros mercados y entender c\u00f3mo vender libros internacionalmente. La mayor\u00eda de las editoriales <strong>no cuentan con un departamento propio<\/strong> ni con recursos para poder establecer una estrategia real y efectiva. Lo sabemos porque muchos de <strong>nuestros clientes <\/strong>han tenido que <strong>trabajar en ello, <\/strong>ya que anteriormente no lo ten\u00edan contemplado.<\/p>\n\n\n\n<p>La experiencia nos ha demostrado y nos ha ense\u00f1ado <strong>c\u00f3mo vender libros internacionalmente.<\/strong> Por ello podemos aseguraros que s<strong>in una ruta y un plan de venta previo<\/strong> resulta muy complicado poder o<strong>btener beneficios a corto plazo<\/strong>. Cuando hablamos con nuestros clientes siempre le exponemos dos preguntas claves:<\/p>\n\n\n\n<ul><li><strong>\u00bfC\u00f3mo se vende algo que no se promociona ni se comunica?<\/strong><\/li><li><strong>\u00bfCu\u00e1l es tu estrategia para vender?<\/strong><\/li><\/ul>\n\n\n\n<p>&nbsp;Si nadie ve, interact\u00faa o comenta sobre el cat\u00e1logo es como si no existiera.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo vender internacionalmente sin morir en el intento?<\/strong><\/h4>\n\n\n\n<p>Durante el <strong>Liber<\/strong> tuvimos el placer de compartir un rato con vosotros y hablar sobre ello. De esta forma tratamos varios puntos para poder entender por qu\u00e9 resulta tan importante tener una estrategia de promoci\u00f3n. Aqu\u00ed podr\u00e1s <strong>encontrar diferentes clips <\/strong>en el que os explicamos brevemente <strong>c\u00f3mo empezar, c\u00f3mo conectar con el mercado internacional y c\u00f3mo vender libros internacionalmente<\/strong>:<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo promocionar libros internacionalmente?<\/strong><\/h6>\n\n\n\n<p><a href=\"https:\/\/youtube.com\/clip\/UgkxqUk3W9paFYTuagzJ5GwK3ZIKvHGq3_7U\">https:\/\/youtube.com\/clip\/UgkxqUk3W9paFYTuagzJ5GwK3ZIKvHGq3_7U<\/a><\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>Estrategias de promoci\u00f3n para vender internacionalmente I<\/strong><\/h6>\n\n\n\n<p><a href=\"https:\/\/youtube.com\/clip\/UgkxuEilCaT8XLODoEt27hdlXBylAtrrDr9d\">https:\/\/youtube.com\/clip\/UgkxuEilCaT8XLODoEt27hdlXBylAtrrDr9d<\/a><\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>Estrategias de promoci\u00f3n para vender internacionalmente II<\/strong><\/h6>\n\n\n\n<p><a href=\"https:\/\/youtube.com\/clip\/Ugkx_62xKszZxGdg-nU8lDNMspLB1-Vi_Szx\">https:\/\/youtube.com\/clip\/Ugkx_62xKszZxGdg-nU8lDNMspLB1-Vi_Szx<\/a><\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo vender libros y conectar con en el mercado internacional? Propuesta de herramienta para vender internacionalmente<\/strong><\/h6>\n\n\n\n<p><a href=\"https:\/\/youtube.com\/clip\/UgkxCas4AQ5upRjr5FEQGHa2yON8etuO2TCq\">https:\/\/youtube.com\/clip\/UgkxCas4AQ5upRjr5FEQGHa2yON8etuO2TCq<\/a><\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo conectar y vender en el mercado internacional? Parte II<\/strong><\/h6>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/clip\/UgkxSInFu-Db4EXDN2yryqg0AukBR5oRrBL4\">https:\/\/www.youtube.com\/clip\/UgkxSInFu-Db4EXDN2yryqg0AukBR5oRrBL4<\/a><\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo funciona el <a href=\"https:\/\/quares.es\/es\/disena-tus-estrategias-de-e-commerce-a-traves-de-landing-page-con-la-plataforma-digital-de-quares\/\">servicio landing web<\/a>?<\/strong><\/h6>\n\n\n\n<p><a href=\"https:\/\/youtube.com\/clip\/Ugkx_uhR53H36nnR1iWVNhp5mOIEjypKx5yx\">https:\/\/youtube.com\/clip\/Ugkx_uhR53H36nnR1iWVNhp5mOIEjypKx5yx<\/a><\/p>\n\n\n\n<p>Tambi\u00e9n podr\u00e9is ver el v\u00eddeo completo en el siguiente enlace <a href=\"https:\/\/youtu.be\/SFkSJ2QGNzE\">https:\/\/youtu.be\/SFkSJ2QGNzE<\/a><\/p>\n\n\n\n<p>El <strong>camino <\/strong>para conseguir un rendimiento real se encuentra en el dise\u00f1o de una <strong>estrategia de promoci\u00f3n que permita conectar con la comunidad local tal y como explicamos<\/strong>. Las editoriales pueden conocer <strong>cu\u00e1les son los intereses de sus lectores potenciale<\/strong>s y <strong>cu\u00e1les son las tramas que mejor funcionan<\/strong>. Si se consigue implementar esto en el negocio editorial, los beneficios obtenido permitir\u00e1n poder gestionar recursos para apostar por nuevos proyectos. \u00a0<\/p>\n\n\n\n<p><strong><em>S\u00edguenos en RRSS y no te pierdas nada:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-social-links is-style-logos-only is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/quares.plataformadigital\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/quares.plataformadigital\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/channel\/UCb0RaLoBaJo9sUN4fYO9lIw\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/channel\/UCb0RaLoBaJo9sUN4fYO9lIw\"><\/a><a href=\"https:\/\/www.facebook.com\/quares.plataformadigital\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A principios de este mes estuvimos presentes en el Liber, un encuentro para profesionales del sector editorial. Evento que nos ha servido para reconectar con clientes y avanzar en nuevos proyectos. Adem\u00e1s de poder intercambiar [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2905,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[29,28],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo vender libros internacionalmente? 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