{"id":428,"date":"2019-03-28T12:20:45","date_gmt":"2019-03-28T11:20:45","guid":{"rendered":"http:\/\/quares.es\/?p=428"},"modified":"2020-02-25T10:34:56","modified_gmt":"2020-02-25T09:34:56","slug":"428-2","status":"publish","type":"post","link":"https:\/\/quares.es\/es\/428-2\/","title":{"rendered":"PUBLICACIONES PERSONALIZADAS: C\u00d3MO A\u00d1ADIR VALOR A SUS CONTENIDOS EDITORIALES"},"content":{"rendered":"\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-color has-text-align-left has-normal-font-size has-very-dark-gray-color\"><strong>En estos \u00faltimos a\u00f1os la personalizaci\u00f3n se ha convertido en uno de los nuevos modelos de negocio editorial con mayor crecimiento y que ha permitido a ciertos editores llegar a nuevos clientes y poder competir en un mercado editorial saturado. En Quares estamos teniendo una exitosa experiencia con varios clientes que est\u00e1n desarrollando este modelo de negocio. Como parte de nuestros servicios de valor a\u00f1adido, nuestra soluci\u00f3n incluye:<\/strong><\/p>\n\n\n\n<ul><li><strong>La integraci\u00f3n del e-commerce del editor con nuestro sistema.<\/strong><\/li><li><strong>La producci\u00f3n de la publicaci\u00f3n desde un ejemplar cuando es adquirido en l\u00ednea por los clientes del editor.<\/strong><\/li><li><strong>La log\u00edstica de entrega y la documentaci\u00f3n que acompa\u00f1a a la publicaci\u00f3n.<\/strong><\/li><\/ul>\n\n\n\n<p class=\"has-background has-very-light-gray-background-color\"><strong>As\u00ed hemos conseguido que soluciones automatizadas, a trav\u00e9s de nuestra plataforma de gesti\u00f3n, permitan a los editores generar nuevos negocios mediante la creaci\u00f3n y comercio de productos \u00fanicos.<\/strong><\/p>\n\n\n\n<p style=\"color:#7b1c1c;font-size:40px\" class=\"has-text-color\"><strong>\u00bfC\u00f3mo funciona nuestro sistema de personalizaci\u00f3n?<\/strong><\/p>\n\n\n\n<p>La&nbsp;<strong>primera cuesti\u00f3n<\/strong>&nbsp;que debe plantearse el editor es si tiene productos que puede personalizar en l\u00ednea. No estamos hablando de modelos que ya existen y en Quares los est\u00e1n usando de forma&nbsp;<strong>offline<\/strong>&nbsp;muchos clientes, por ejemplo,&nbsp;<strong>personalizar portadas<\/strong>&nbsp;de productos existentes, subirlos a nuestra plataforma y dar \u00f3rdenes de producci\u00f3n y entrega de estos en tiradas muy cortas para ser entregada en el domicilio indicado en la orden del pedido.<\/p>\n\n\n\n<p>Por tanto, el primer paso es considerar si el editor tiene productos para ser personalizados en l\u00ednea o tiene la capacidad de generar productos que puedan ser personalizados en l\u00ednea.<\/p>\n\n\n\n<p>La<strong>&nbsp;segunda cuesti\u00f3n&nbsp;<\/strong>es disponer de un sistema para generar esa personalizaci\u00f3n en l\u00ednea integrada con<strong>&nbsp;e-commerce&nbsp;<\/strong>o puede contratar esa soluci\u00f3n con una compa\u00f1\u00eda.<\/p>\n\n\n\n<p>Finalmente, conectar ese sistema de e-commerce que genera publicaciones personalizadas para producir dicha publicaci\u00f3n&nbsp;<strong>ejemplar a ejemplar<\/strong>&nbsp;y realizar los&nbsp;<strong>procesos log\u00edsticos<\/strong>&nbsp;necesarios para que llegue al cliente que la ha adquirido en un plazo de tiempo razonable<\/p>\n\n\n\n<p>Nuestra empresa ya cuenta con un buen n\u00famero de casos de \u00e9xitos: varios editores han puesto en marcha proyectos de&nbsp;<strong>edici\u00f3n personalizada<\/strong>. Esto les ha permitido ofrecer productos m\u00e1s&nbsp;<strong>din\u00e1micos, novedosos y creativos<\/strong>, apostando por una propuesta diferente que se desmarca de la tendencia tradicional del mercado.<\/p>\n\n\n\n<p style=\"color:#7b1c1c;font-size:40px\" class=\"has-text-color\"><strong>\u00bfTienes un proyecto similar?<\/strong><\/p>\n\n\n\n<p>Esta puede ser la oportunidad que estabas esperando para poner en marcha tu proyecto. Desde Quares pondremos a tu disposici\u00f3n todos los recursos necesarios para poder llevarlo a cabo:<\/p>\n\n\n\n<p class=\"has-background has-very-light-gray-background-color\">Cu\u00e9ntanos&nbsp;<strong>cu\u00e1les son tus proyectos<\/strong>&nbsp;y te&nbsp;<strong>asesoraremos<\/strong>&nbsp;c\u00f3mo puedes ponerlo en marcha mediante nuestras soluciones.<\/p>\n\n\n\n<p>Estamos a tu disposici\u00f3n para cualquier cuesti\u00f3n sobre este servicio.<\/p>\n\n\n\n<p><a href=\"https:\/\/quares.es\/publicaciones-personalizadas-como-anadir-valor-a-sus-contenidos-editoriales\/ltrujillo@quares.es\">ltrujillo@quares.es<\/a><\/p>\n\n\n\n<p>+34 951204532<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En estos \u00faltimos a\u00f1os la personalizaci\u00f3n se ha convertido en uno de los nuevos modelos de negocio editorial con mayor crecimiento y que ha permitido a ciertos editores llegar a nuevos clientes y poder competir [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":463,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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